Blog Version 2


October 13, 2018

Integrity is our first principle

We don’t believe in proposing a marketing plan without knowledge of the financial position of the business. If we think your budget is unrealistic based upon the expected results, we’ll say so. We’d rather walk away from an opportunity than take a client’s money and not deliver. We’re not “just another supplier” that creates branding, or websites,

October 13, 2018

The Process

Every business is different, so every marketing plan is different. But that doesn’t mean the methodology and process that gets us there changes that much. For every client engagement here are our basic steps to get to the point of a marketing plan:   1. Discovery and Diagnosis We need to understand your market. We

October 13, 2018


Probably the second most frequently-asked question: How much is this going to cost? Well, that depends on a lot of things. We don’t have a set price list, since we don’t believe one size can ever fit all. Moreover, we don’t believe providing ‘marketing packages’ is the right approach. If you’re looking for a unique and differentiated marketing

Online Marketing

October 13, 2018

Google: Top Heavy Update

Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get

October 13, 2018

Google: EMD Update

The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content

October 13, 2018

Google: Pirate Update

Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites