3 Ways Your Fear of using Social Media is Crippling Your Business

What is Social Media?

Social media is the collective of online communications channels dedicated to community-based input, interaction, content-sharing and collaboration.

Why do we use Social Media?

In just over a decade, social networking has swept the globe. As of 2017, 81% of all Americans have an account on at least one social network. This is up from just 24% in 2008. The rapid proliferation of social media mirrors the myriad ways people use these platforms and reveals the desire people have to be part of a community and create an identity for themselves.

Why does it matter to your company?

Social media has revolutionized brand-customer interactions. Now, more than ever, it is vital to maintain an active Facebook account. 76% of Facebook users check their account every day, to the tune of 2.2 billion monthly active users. Hundreds of millions more rely on other social media sites such as Twitter, Instagram, and YouTube. Everyone is connected through various social media sites, and customers are now relying on social media as a primary means to communicate with businesses. Is your brand listening?

Building a strong social media presence also helps improve your business’s placement in Google search results, making your first impression with customers even more significant. Getting to know who your customers are and what they want is key, and this can be done by creating an open line of communication through your social media channels. Talk to your customers and find out what type of social media they are using and on which platforms they are most active. Then, make sure your brand is there as well.

How can we help?

Thomas Media Group can help create engaging content and start conversations with your customers. Engaging content that will teach people something about your brand, make them think, or entertain them while they scroll through their Facebook, Instagram, and twitter feed.