Probably the second most frequently-asked question: How much is this going to cost? Well, that depends on a lot of things.
We don’t have a set price list, since we don’t believe one size can ever fit all. Moreover, we don’t believe providing ‘marketing packages’ is the right approach. If you’re looking for a unique and differentiated marketing presence, then a ‘package’ is the exact opposite of what you want.
Primarily, our fee structure depends on the underlying business issue the marketing plan is designed to address – the BUSINESS STRATEGY.
To give you an idea of our fees we need to know about your business. What you’re selling, to whom, for how much. We need to know what your current marketing plan looks like, how much you’re currently spending, and what return you’re getting on that investment.
We also need to know what your longer-term goals are for the business. Are you looking to grow X% by this time next year? Is the plan to sell the business and for you to retire on the proceeds? The more information we have, the better.
We believe any marketing action – regardless of size – should exist as a way to help solve a particular business problem.
Trying to market your business without a clear business strategy is like waving your arms around, hoping that someone sees you.
That’s not marketing – that’s desperation.