We don’t believe in proposing a marketing plan without knowledge of the financial position of the business. If we think your budget is unrealistic based upon the expected results, we’ll say so. We’d rather walk away from an opportunity than take a client’s money and not deliver. We’re not “just another supplier” that creates branding, or websites,
Every business is different, so every marketing plan is different. But that doesn’t mean the methodology and process that gets us there changes that much. For every client engagement here are our basic steps to get to the point of a marketing plan: 1. Discovery and Diagnosis We need to understand your market. We need
Probably the second most frequently-asked question: How much is this going to cost? Well, that depends on a lot of things. We don’t have a set price list, since we don’t believe one size can ever fit all. Moreover, we don’t believe providing ‘marketing packages’ is the right approach. If you’re looking for a unique and differentiated marketing
Top Heavy was launched in January 2012 by Google as a means to prevent sites that were “top heavy” with ads from ranking well in its listings. Top Heavy is periodically updated. When a fresh Top Heavy Update happens, sites that have removed excessive ads may regain lost rankings. New sites deemed too “top heavy” may get
The EMD Update — for “Exact Match Domain” — is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content
Google’s Pirate Update is a filter introduced in August 2012 designed to prevent sites with many copyright infringement reports, as filed through Google’s DMCA system, from ranking well in Google’s listings. The filter is periodically updated. When this happens, sites previously impacted may escape, if they’ve made the right improvements. The filter may also catch new sites
Launched on June 11, 2013 – the “Payday Update” was a new algorithm targeted at cleaning up search results for traditionally “spammy queries” such as [payday loan], pornographic and other heavily spammed queries.
Launched on July 24, 2014 for U.S. English results, the “Pigeon Update” is a new algorithm to provide more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. Google stated that this new algorithm improves their distance and location ranking parameters.
Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as
Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A